99 MILES // Blog

  1. Weekends at the Hospital

    When I was in college, one of my part-time jobs was working the 3-11 shift on Fridays and Saturdays at a nearby hospital. I was a unit secretary on 3 Main, a cardiac stepdown unit where patients were hooked up to heart monitors. Some had heart surgery, and were on their…


  2. Not perfect, just beautiful.

    “I hate slick and pretty things. I prefer mistakes and accidents. Which is why I like things like cuts and bruises…they’re like little flowers. I’ve always said that if you have a name for something, like ‘cut’ or ‘bruise,’ people will automatically be disturbed by it. But when you see…


  3. From Pixels to Paper

    Art directing book projects: there’s nothing like it. Last week I went to the first of two press checks with my team for a project that’s now in the home stretch: 35 Truths: Lessons from the Front Lines of Executive Coaching, by Clyde C. Lowstuter. On press, we saw how…


  4. Don’t be so sure about that…

    This week, I had a serendipitous encounter with the same idea. It came from two different sources, stated in slightly different ways “Certainty is the enemy of growth.” –Mark Manson  “The more opinions you have, the less you see.” –Wim Wenders I’m sure the Universe is trying to tell me…


  5. For Jenny.

    In my early teens, I discovered Jenny Holzer’s work, and all of a sudden I realized what was possible for women and what was possible for me: that women were free to communicate on our own terms; that by living this way, we were making a vital contribution to society…


  6. Neighbors to the South.

    My next-door neighbor is a Muslim family from Pakistan: Mohammed, his wife, 2 teenagers, and an elderly mother. Whenever we see them, we are greeted with a wave and a warm smile. If we’re within conversational distance we sometimes say “hello, how are you,” chat about how our roses are doing…


  7. Brand Practice.

    The world is little, people are little, human life is little. There is only one big thing—desire. –Willa Cather, Song of the Lark Many of my friends, colleagues, and family members know I have a thing for shoes. Specifically, finely crafted shoes that whisper, “I am very expensive but unless you…


  8. “Simple” …Is Not So Simple.

    In the fall of 2015, I attended the LinkedIn B2B Forum in New York City. After listening to several insightful presentations on the customer journey, marketing technology, measurement, relevance, and new research findings, I had my own “Hallelujah” moment during the final panel discussion of the day, “Insights from the Cutting Edge.” It…


  9. Communism, Interrupted.

    Branding and rebranding are a challenge for any agency. But what if your brand were “communism?” Those born and raised in the U.S. might have ideas of what communism represents, if only in a distant, high-school-history-class sort of way. And most of those ideas would be something like “bad.” My…


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