VR // 360 Virtual Reality Experience (Pilot) // Opening Video
Cinematography, design and art direction: Marilyn Frank
Video Editing: Laurel Eismann
The Problem: U.S. Cellular is a wireless company with over 450 retail stores spread out across the U.S. There are over 1,200 professional-technical staff at the headquarters in Chicago. Because of this, many employees have never visited a retail store. Understanding the retail experience is key to understanding the business.
The Solution: After surveying a sample of employees, the idea of using technology to bring the retail experience to headquarters was a clear possibility. By using virtual reality, we could scale the experience and house it on our learning management system for anyone to try. We ran a hi-fidelity pilot in Dec. of 2019, and conducted a survey after the user tested the experience on both desktop and Oculus Go goggles.
The Result:
(Quotes below taken from surveys answered by associates):
"It's a good tool for training new associates."
"I enjoyed the opportunity to see what a store looks like, because I have never visited a store."
"I liked the potential use cases that this technology can do."
"Love the concept and hope you plan to introduce more experiences at multiple locations across the organization. This is great."
VR // 360 Virtual Reality Experience (Pilot) // Opening Video
Cinematography, design and art direction: Marilyn Frank
Video Editing: Laurel Eismann
The Problem: U.S. Cellular is a wireless company with over 450 retail stores spread out across the U.S. There are over 1,200 professional-technical staff at the headquarters in Chicago. Because of this, many employees have never visited a retail store. Understanding the retail experience is key to understanding the business.
The Solution: After surveying a sample of employees, the idea of using technology to bring the retail experience to headquarters was a clear possibility. By using virtual reality, we could scale the experience and house it on our learning management system for anyone to try. We ran a hi-fidelity pilot in Dec. of 2019, and conducted a survey after the user tested the experience on both desktop and Oculus Go goggles.
The Result:
(Quotes below taken from surveys answered by associates):
"It's a good tool for training new associates."
"I enjoyed the opportunity to see what a store looks like, because I have never visited a store."
"I liked the potential use cases that this technology can do."
"Love the concept and hope you plan to introduce more experiences at multiple locations across the organization. This is great."
