Design Leader · Chicago
I design how organizations talk with people. That includes teaching machines to do it too.
I work across art direction, campaigns, brand, content, and experience design — agency-side and in-house — currently leading conversation design for healthcare AI.
Featured case study
Grace: giving a health system a voice
Grace is an AI voice assistant that helps patients manage appointments — verify, schedule, reschedule, and cancel — without pretending to be human. Behind it: the persona, tone ladder, and conversation design standards in the Helix design system, plus the voice, chat, and SMS flows behind it.
Design standards
Voice flows
Pattern library
2-min video
Read the case study →
“This is Grace, an AI-powered assistant ready to help with scheduling, rescheduling, canceling, and verifying appointments.”
Opening line, Grace voice flow. One persona, three modalities, zero first-person pronouns.
Designer, writer, and unapologetic generalist. Two-time ADC Young Guns winner. My handwriting is a licensed typeface. More about me →
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Open to conversations about design leadership, AI, writing, conversational design...and anything creative. marilyn@marilynfrank.com
© 2026 Marilyn Frank