Design leader · Conversation & AI strategy · Chicago
I design how organizations talk with people. That includes teaching machines to do it too.
I work across art direction, campaigns, brand, content, and experience design — agency-side and in-house — currently leading conversation design for healthcare AI.
Featured case study
Grace: giving a health system a voice
Persona, tone ladder, and conversation design standards in the Helix design system, plus the voice, chat, and SMS flows behind Grace 2.0.
Design standards
Voice flows
Pattern library
2-min video
Read the case study →
“This is Grace, an AI-powered assistant ready to help with scheduling, rescheduling, canceling, and verifying appointments.”
Opening line, Grace voice flow. One persona, three modalities, zero first-person pronouns.
CASE STUDY · ART DIRECTION
VRX: putting every associate inside the store →
CASE STUDY · INTEGRATED CAMPAIGN
Get Vaxxed: don't miss your shot →
CASE STUDY · INFORMATION DESIGN
Making a Statement: the hospital bill →
01 · COMMUNICATIONS DESIGN
Talks, workshops & the archive
From human-centered AI and storytelling to brand, editorial, packaging, and type design.
02 · WORD
Digital Widow, a Substack
What falls away and what remains when change, grief, and technology collide.
Designer, writer, and unapologetic generalist. Two-time ADC Young Guns winner. My handwriting is a licensed typeface. More about me →
Currently
Open to conversations about design leadership, AI, writing, conversational design...and anything creative. marilyn@marilynfrank.com
© 2026 Marilyn Frank